{"id":2732,"date":"2022-02-25T17:22:50","date_gmt":"2022-02-25T16:22:50","guid":{"rendered":"http:\/\/parallelstudio.tv\/projet\/la-prairie-tribute-helvetica\/"},"modified":"2023-06-21T12:57:44","modified_gmt":"2023-06-21T10:57:44","slug":"la-prairie-tribute-helvetica","status":"publish","type":"projet","link":"https:\/\/old.parallelstudio.tv\/en\/projet\/la-prairie-tribute-helvetica\/","title":{"rendered":"LA PRAIRIE"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"https:\/\/www.instagram.com\/p\/CRY53NTnj5l\/\">La Prairie<\/a> entrusted us with the creation of an animation paying tribute to the typeface Helvetica. The mythical Swiss typography used by the brand both for its logo and its communication. These videos go over all the specificities of Helvetica.<\/p>\n<p style=\"text-align: justify;\">Animated typography is a field we are familiar with. We did several animations around typeface. Back in 2012 we did an animation about an other legendary typefont : <a href=\"http:\/\/parallelstudio.tv\/en\/projet\/futura-specimen-animation\/\">FUTURA<\/a><\/p>\n","protected":false},"featured_media":2728,"template":"","categories":[6,17],"class_list":["post-2732","projet","type-projet","status-publish","has-post-thumbnail","hentry","category-motion-design-en","category-animated-typography"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LA PRAIRIE \/\/ TRIBUTE TO HELVETICA \/\/ Parallel Studio<\/title>\n<meta name=\"description\" content=\"Watch Tribute to Helvetica, an animation made in motion design by Parallel Studio for the cosmetic Swiss brand La Prairie\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/old.parallelstudio.tv\/en\/projet\/la-prairie-tribute-helvetica\/\" 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