{"id":2684,"date":"2021-12-14T17:34:26","date_gmt":"2021-12-14T16:34:26","guid":{"rendered":"http:\/\/parallelstudio.tv\/?post_type=projet&p=2684"},"modified":"2023-06-21T13:01:51","modified_gmt":"2023-06-21T11:01:51","slug":"xmas-2021-tag-heuer","status":"publish","type":"projet","link":"https:\/\/old.parallelstudio.tv\/en\/projet\/noel-tag-heuer-2021\/","title":{"rendered":"TAG HEUER – XMAS 2021"},"content":{"rendered":"

The watch brand TAG HEUER<\/a> entrusted us with the creation of its 2021 Xmas campaign.
\n<\/span>TAG HEUER has been a major partner in motorsport for many years. We therefore created a graphic universe combining the traditional Christmas imagery and those of motor racing. <\/span>The Christmas elves are turned into tiny Formula 1 drivers and Santa’s sleigh into sled race cars. To drive them, the legendary Ayrton Senna, Max Verstappen or Steve McQueen. The drivers and their mechanics are working altogether to prepare Christmas as fast as possible. They work\u00a0 in the TAG HEUER workshop where they test and prepare the various TAG HEUER watches. Then the watches are placed in Formula 1 sleds, to be delivered around the world.
\n<\/span>This campaign is produced in traditional animation<\/a> with the help of the Parisian studio Remembers Production. The graphic environment set up for the film was then used for all the variations.<\/p>\n","protected":false},"featured_media":2652,"template":"","categories":[26,14,15],"class_list":["post-2684","projet","type-projet","status-publish","has-post-thumbnail","hentry","category-2d-animation","category-animated-illustration","category-luxury-animation"],"yoast_head":"\nXmas 2021 Tag Heuer \/\/ TAG HEUER - XMAS 2021 - \/\/ Parallel Studio<\/title>\n<meta name=\"description\" content=\"Watch the 2021 Xmas campaign for the Swiss brand Tag Heuer by Parallel Studio: a race in the preparation of the perfect Christmas\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/old.parallelstudio.tv\/en\/projet\/noel-tag-heuer-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Xmas 2021 Tag Heuer \/\/ TAG HEUER - 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